CITIZEN to make its debut at the Milano Salone, one of the world’s largest design festivals
— April 8 (Tue) to 13 (Sun), 2014 in Triennale di Milano, Italy —
As a part of its global branding activities, CITIZEN will participate in the Milano Salone (Milan Design Week). This global design festival offers an exciting opportunity where we can make people around the world more aware of the CITIZEN brand promise — creating the future of watches.
Since the company’s founding in 1930, CITIZEN has focused on pushing the boundaries of watchmaking so that more people around the world can wear superior watches. One pivotal technological breakthrough in 1976, based on this culture of innovation, was the development of a revolutionary light-powered technology called Eco-Drive, which uses electrical power converted from virtually any light source to drive a watch. Eco-Drive completely eliminated the need to replace batteries and democratized the joy of wearing and using CITIZEN watches, representing the essential nature of our corporate spirit.
Light is Time
Transforming “light” to “time to explore a new “future” together. Eco-Drive evolves the “Time x Light x Future” concept.
Appearing at the Milano Salone allows CITIZEN an excellent opportunity to raise awareness of our brand. This world-class design festival attracts over 320,000 visitors from more than 160 countries around the world. They will have an opportunity to experience the CITIZEN brand spirit, which relentlessly forges the future through the exploration of the relationship between light and time.
The design of the “installation art” was developed by Tsuyoshi Tane, a renowned Paris-based architect, together with CITIZEN’s in-house design team. Celebrating the theme of “light is time,” the installation is comprised of the main plates — the main movement plate that forms the foundation of all watches. The 80,000 main plates suspended in air create an inspirational space for our exhibition at Triennale di Milano. Among other highlights, a pocket watch from the 1920s and the latest model will also be on exhibit. This rare timepiece will show visitors a glimpse of the origin of CITIZEN. Combined with our latest lineup and the art installation, the entire exhibit will reinforce our world-class brand and hopefully allow visitors to better understand allure of Citizen Design and our watch-making craftsmanship are all about.
Time is Light and Light is Time
"Time is light and light is time." We found inspiration from Citizen's watch-making and finally hit on this simplest of concepts: "Light is Time." Light was born at the instant of the Big Bang, the universe's beginning. From beyond the horizon, the rising Sun bathes the Earth in light, causing moving shadows to shift, the seasons to change and the waxing and waning of the Moon. When humanity noticed these things, we unknowingly created the concept of time.
Citizen came to take on the challenge of making watches that "change light into time" in accordance with the company's philosophy of "watches for all citizens." "Light is Time" is an installation of light and time. At the Triennale di Milano exhibition hall, we will present a magnificent space made from 80,000 "ground planes," the structural device that supports all of a watch's components. There, we envision a space orchestration where light will fill the space, conveying, through sound and light, a sense of light and time as yet unexperienced by humanity. In addition to exhibiting everything from pocket watches (where Citizen first got started) to the latest satellite watches at the venue, we hope attendees will experience Citizen's mission in search of an answer to the question:” What makes a watch”
Time is light. If there were no light, then there would be no time. In the 20th century mankind digitized time, measured it and continued to compress it, until eventually we forgot about its relationship with light. Without light we never would have had the wonders of the cosmos, the rich resources of the Earth or the joy of life.
"Light is Time"—the act of beckoning light's return to time—is our attempt at "21st-century light."
Tsuyoshi Tane (DGT)
DGT was founded in Paris in 2006 under the joint management of Dan Dorell, Lina Ghotmeh and Tsuyoshi Tane. The winner of the international competition to design the Estonian National Museum, DGT is experimenting with architectural creation under the idea of a "Memory Field" from the firm's base in Paris. In addition to the ongoing building of the Estonian National Museum (slated for completion in 2016), DGT has projects underway in France, Italy, Japan, Lebanon and Switzerland. The firm has drawn international attention, as in 2008 when U.K.-based Icon Magazine selected DGT among the "20 essential young architects," and for "Kofun Stadium," a proposal for which DGT was selected a finalist in the 2012 international competition for the New National Stadium of Japan. DGT has won numerous other prizes including the young architects prize from the French Ministry of Culture (2008) and an award from the Architects Association of Milan (2008), as well as being the Red Dot Award Winner (2013).
- CITIZEN Milan Design Week 2014
- Light is Time
- Public: April 8 (Tue.) to 13 (Sun.), 2014 (6 days in total)
*April 8 (Tue.), 10:30 — 24:00, after April 9 (wed), 10:30 — 22:00
Press review: April 7 (Mon.), 11:00 — 18:00
Opening reception: April 7 (Mon.) 16:00 — 18:00
- Curva A, Zone GF, La Triennale di Milano, Italy
- Exhibition space:
- dt> Approx. 445㎡
- CITIZEN WATCH CO.,LTD.
- Creative direction:
- Citizen Brand Head Office, CITIZEN WATCH CO.,LTD.
- Installation Design:
- DGT(DORELL.GHOTMEH.TANE / ARCHITECTS)
- Lighting / Sound Direction:
- Yutaka Endo (LUFTZUG)
CITIZEN skate ahead with five ISU official sponsorship competitions.
CITIZEN remain the proud sponsors of the five applauded ISU (International Skating Union) official figure skating games held this winter, kicking off with the ISU Grand Prix of Figure Skating Final which includes the ISU World Figure Skating Championships. Beginning December 5th to the 8th at Fukuoka, Japan, the Grand Prix will host winners from the preliminary rounds held in the US, Canada, China, France, Russia and Japan. This year’s finals are especially auspicious as these competitions take place ahead of the much anticipated 2014 Winter Olympics.
As official sponsor for this year’s finals, CITIZEN remain the longest running sponsor for the ISU, having continuously supported the international competition since 1982. For CITIZEN, figure skating represents similar ideals in their product development philosophy of ”The Fusion of Technology and Beauty”, where skilful movement, well-timed coordination and passionate elegance are key virtues.
Crafting world-winning timepieces for more than 80 years, the brand continues to hone its skills and deliver virtuoso performances with breakthrough designs and technologies. Two such remarkable innovations are the Eco-Drive technology that powers watches using any light source, and Eco-Drive Satellite Wave which receives time signals from orbital satellites anywhere in the world. CITIZEN believe their unprecedented experience and discipline in watchmaking make them a perfect fit for the sport of international figure skating.
ISU Grand Prix of Figure Skating Final 2013-2014
Date : 5th - 8th December 2013
City : Fukuoka, Japan
ISU European Figure Skating Championships 2014
Date : 13th - 19th January 2014
City : Budapest, Hungary
ISU Four Continents Figure Skating Championships 2014
Date : 20th - 26th January 2014
City : Taipei, Taiwan
ISU World Junior Figure Skating Championships 2014
Date : 10th - 16th March 2014
City : Sofia, Bulgaria
ISU World Figure Skating Championships 2014
Date : 24th - 30th March 2014
City : Saitama, Japan
CITIZEN - Official Time Partner for the World Solar Challenge
Photo © Jorrit Lousberg
What began as a local idea to traverse cross-country from Darwin to Adelaide, Australia in 1987, has grown to become an epic international journey to push the limits of clean energy technologies to propel solar powered vehicles farther. And CITIZEN, as official time partner, has supported the teams right from the start.
Every two years, 45 teams from 26 countries vie to design and build the ultimate efficient electric vehicle powered only by sunlight to navigate across 3,000 kilometers of hot, unforgiving roads.
With similar inspiration and non-stop verve to explore natural light power, CITIZEN has innovated Eco-Drive — the breakthrough proprietary light-driven technology that has changed the way watches are powered today. Eco-Drive is the culmination of state-of-the-art technologies and exquisite design, which was pioneered by CITIZEN as early as 1976. It drives watches by incorporating solar cells that generate electricity from any natural or artificial light source.
For CITIZEN, sponsoring the World Solar Challenge as official timekeeper is a natural extension of its spirit of innovation toward developing environmentally sustainable energy for the future, and we’re proud to be a part of such an important event.
CITIZEN Sponsor the US Open Tennis Championship as Official Timekeeper for 21 Straight Years.
CITIZEN celebrate a sports milestone of sponsoring the US Open Tennis Championships for over two decades. Now in its 21st year, CITIZEN proudly remain the official timekeeper for the international competition.
Representing one of the oldest international tennis championships in the world, the US Open began on the grass courts in Newport, Rhode Island in 1881. The event has grown to become an international pinnacle for athletic style, performance and precision, and is among the highest attended annual sporting events in the world, with a global audience reaching to over 180 countries.
In conjunction with this event, CITIZEN plan to make a donation to USTA Serves foundation, whose mission is to support, monitor and promote philanthropic programs that enhance the lives of disadvantaged children and other individuals with disabilities through the integration of tennis and education.
Furthermore, CITIZEN will donate to the Harlem Junior Tennis & Education Program, whose mission is to introduce tennis to youths from underprivileged inner-city neighbourhoods. CITIZEN will also host a youth clinic at a tennis court in New York.
The significance of the championships gives CITIZEN the opportunity to share in the athletes’ passion for sports achievements and competitiveness. Like the professional athletes themselves, CITIZEN watches require precision timing and accuracy to deliver consistent champion-quality performance. In a sport whose matches are often decided by split-second timing, it takes a world-class watchmaker to keep pace and lead with exacting standards.
One such innovation that sets CITIZEN apart from competitors is its proprietary science called Eco-Drive — the game-changing technology that powers watches using any natural or artificial light source, without ever needing a battery change. Fueled by light. Any light. A watch that never needs a battery.
For BASELWORLD 2013 — the world’s largest watch and jewelry exhibition — CITIZEN displays the latest line of products and innovations centered on its innovative policy of “The Fusion of Technology and Beauty.” This year will be CITIZEN’s 28th appearance at BASELWORLD since first exhibiting in 1986.
Coinciding with BASELWORLD’s extensive revitalization initiatives this year, CITIZEN’s newly designed booth with installation art spotlights the symbiotic relationship between time and light. Closely related to the concept behind Eco-Drive technology — the revolutionary innovation of using any light source to power watches — the new installation conveys the spirit of pushing the boundaries of original technologies far ahead.
For BASELWORLD 2013, CITIZEN unveils two new flagship models: Eco-Drive SATELLITE WAVE -AIR and Eco-Drive ALTICHRON -CIRRUS. Both are categorized under the PROMASTER marquee — CITIZEN’s renowned collection long adored by professionals — and showcase the latest rendition of Eco-Drive technology and design sophistication. These new models reflect a renewed passion toward exploring unknown territory and always aspiring to be at the cutting edge. The fascinating new look and feel of PROMASTER are sure promote the legend to even higher status.
Find out more
CITIZEN - Official Sponsor for the ISU Four Continents Figure Skating Championships 2013
CITIZEN proudly announce the sponsorship for the ISU Four Continents Figure Skating Championships 2013, which is to be held from February 8th to the 11th at Osaka, Japan. As prestigious as the European Figure Skating Championships, the ISU official figure skating competitions have been held annually since 1999, and are highly acclaimed internationally for their high calibre of competitors from Africa, Americas, Asia and Oceania.
Since 1982, CITIZEN have remained among the world’s most enthusiastic supporter of international skating competitions organised by the International Skating Union. For CITIZEN, sponsoring the ISU Four Continents Figure Skating Championships is a natural extension of the company’s devotion toward the sport.
The sport of figure skating is known for its highly skilled disciplines involving graceful movement and coordination which require incredible concentration and practiced technique.
Sharing this same core passion and admiration in their watch-making tradition, CITIZEN continue to strive for excellence through their distinctive philosophy of “The Fusion of Technology and Beauty.”
CITIZEN - Official Sponsor for the 2012 ISU Grand Prix of Figure Skating Final
Citizen proudly sponsors the 2012 ISU Grand Prix of Figure Skating Final, which will be held from December 6th to 9th at Sochi, Russia. Winners from preliminary rounds held in the U.S., Canada, China, France, Russia, and Japan come together to vie for the championship finals. As with previous years, the finals promise to be an intense competition between top-ranked skaters of the world.
As official sponsor for this year’s finals, CITIZEN remain the longest running sponsor for the International Skating Union, having continuously supported the international competition since 1982.
The prominent invitational winter event enjoys a passionate following, with reputable skaters from around the world participating in a demonstration of balletic artistry, athleticism and theatrical glamour.
The sport is a competition of many disciplines, involving skilful movement and coordination to look graceful, which require incredible concentration and practiced technique.
CITIZEN have long admired the grace and beauty of figure skating, sharing the same passion for excellence through their distinctive watch-making philosophy known as "The Fusion of Technology and Beauty".
CITIZEN – Celebrating 20 years Official Timekeeper of the US Open Tennis Championships
Citizen proudly sponsors the US Open Tennis Championships for the 20th straight year since its collaboration began in 1993.
As one of the oldest international tennis championships in the world, the US Open began on the grass courts in Newport, Rhode Island in 1881. Today, its modern hardcourt serves as the fourth and final major tennis tournament of the Grand Slams each year. The US Open is among highest attended annual sporting events in the world with more than 720,000 visitors, and is broadcast in over 180 countries.
In conjunction with this 20th anniversary celebration, Citizen is making a donation to USTA Serves Incorporated, whose mission is to support, monitor and promote programs that enhance the lives of at-risk children and individuals with disabilities through the integration of tennis and education. In addition, Citizen has created a players-only, limited edition timepiece with engraved case back exclusively for the athletes participating in the 2012 US Open Tennis Championships
The significance of the championships gives Citizen the opportunity to share in the international athletes’ passion for sports achievement and competitiveness. Like the professional players themselves, Citizen watches require precision timing and accuracy to deliver consistent champion-quality performance. In a sport whose matches are often decided by split-second timing, it takes a world-class watchmaker to keep pace and lead with exacting standards.