In an era of environmental change and diversifying values, CITIZEN Watch aims to offer an even more enjoyable experience of time to even more people around the world. As part of these efforts, CITIZEN has developed the new Caliber E365 Eco-Drive movement (Cal. E365) featuring a running time of 365 days on a full charge. The visually appealing ridges of the unique case, the ruby red indices on the eye-catching dial, and the leather strap hark back to the distinctive look of the CITIZEN Quartz EFA, released in 1973. The indices are accented by four lab-grown rubies. Each gemstone has superior purity and transparency and a vivid red color with a slightly purplish hue shared by the finest natural rubies. The strap uses LWG-certified leather. After 50 years, CITIZEN’s iconic 1973 quartz model has been reborn as an Eco-Drive watch, reflecting new potential and evolutionary possibilities for watches in a new era