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SATELLITE WAVE

Citizen Satellite Wave watches feature an advanced timekeeping system, which captures day, date and time signals sent by satellites orbiting 20,000 kilometres above the earth.

The result is ultra-precision timekeeping, no matter where you are.

ECO DRIVE

Citizen Eco-Drive technology harnesses the power of light – from any natural or artificial light source – and converts it into energy, which is stored in a permanently rechargeable solar cell.

An Eco-Drive watches recharges itself in any kind of light, to run forever.

RADIO CONTROLLED

Designed for globally active business travellers or frequent jetsetters, Citizen radio-controlled watches are a useful accessory for those looking for the next generation in timepiece technology.

QUARTZ

Citizen Quartz Watches are the epitome of balanced design, functionality, reliability, quality and affordability. Utilizing top of the line quartz movement technology, all Citizen Quartz watches also carry a 3 year warranty.

Satellite Wave

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CITIZEN marks 40th anniversary of its proprietary light-powered technology with Eco-Drive Lounge exhibition at International Airports

In June 2016, CITIZEN will showcase the CITIZEN “Eco-Drive Lounge” across nine international airports. This exhibition will be held throughout the year of 2016 which marks 40 years of Eco-Drive since we launched the world’s first analogue light-powered watch in 1976. Through the Eco-Drive Lounge, we will demonstrate Eco-Drive*1 technology, CITIZEN proprietary technology which converts any source of light into electrical energy to keep watches running and CITIZEN as a true manufacture d'horlogerie, that produces all components in its timepieces, down to the movement, to global audience. At the Eco-Drive Lounge, our flagship “Eco-Drive One” models for 2016 will be on display. Eco-Drive One is the world's thinnest*2 light-powered watch and was unveiled at Baselworld earlier this year. The Eco-Drive One, just 2.98 mm*3 thick light-powered watch with a 1.00 mm*3 thick movement, highlights CITIZEN as a pioneer of light-powered technology and a true manufacture d'horlogerie. We have invented and improved Eco-Drive technology and created series of Eco-Drive watches, such as thinner, smaller, lighter, more multifunction and more beautiful watches. The 40 years of Eco-Drive technology advancements embody our brand statement “Better Starts Now”; a simple belief that, no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We hope that a wider global audience will experience the allure of Eco-Drive, and feel CITIZEN brand through the “Eco-Drive Lounge.”

CITIZEN FLAGSHIP STORE TOKYO

Citizen Watch Co., Ltd. will open “CITIZEN FLAGSHIP STORE TOKYO ,“ the world’s first flagship store from the Citizen Watch Group, in the new commercial complex, “GINZA SIX” due for opening on April 20, 2017. “CITIZEN FLAGSHIP STORE TOKYO” will boast one of the world’s largest collection of CITIZEN brands along with Arnold & Son, BULOVA, CAMPANOLA, and other brands from the Citizen Watch Group which will be the first flagship store for the Group. It will be located on the ground floor of GINZA SIX due to open in Ginza with the store facing both Kojunsha-street and Mihara-street. The 300㎡space that houses an event space and a repair workshop is designed to offer the full range of products and services where customers can leisurely enjoy and experience the world of the Citizen Watch Group. The spacious “touch&try” section will offer customers a chance to see, touch, and experience the watches. The brand specialists with a wealth of knowledge will personally suggest the watch for the customers from the attractive selections, including the limited editions which will only be available at this flagship store. Customers will also be able to consult with our expert watch engineers at the repair workshop about maintenance enquiries. We will also have staff with multiple language skills to cater to our customers from across the world. With plans for regular events, we are confident that this will be a watch store our customers will truly be engaged in the joy and beauty of the watch and look forward to visiting again and again.

CITIZEN Eco-Drive One

CITIZEN Flagship Model for 2016 “CITIZEN Eco-Drive One” — The world’ s thinnest*1 light-powered watch with a 1.00mm movement — It has been 40 years since CITIZEN launched the world's first analog quartz watch that uses light as a power source. We called this technology Eco-Drive*2 since it uses a renewable natural resource that anyone can access to generate its own electrical energy. Eco-Drive has evolved as one of our core technologies and serves as the foundation of our corporate philosophy of “crafting timepieces loved by citizens all over the world.” For this milestone we introduce our latest flagship model, Eco-Drive One which is the world's thinnest light-powered analog quartz watch with a 2.98mm case and 1.00 mm movement. Capturing the rank of ‘world's thinnest’ required redesigning almost every part of the movement, the structure of parts by using CITIZEN's most advanced processing techniques. We also improved on our Eco-Drive technology. For example, in spite of its thinness, Eco-Drive One runs 10 months on a single full charge by successfully reducing energy consumption. To create a watch with a case thickness of 2.98mm required the use of new materials. Materials that are both thin and strong. Materials that are malleable to form a beautiful silhouette that would hug the wrist but a material that would be strong enough to resist flexing. The case of the Eco-Drive One Limited Model (AR5014-04E) and the bezel for AR5000-50E/AR5000-68A/AR5004-59H models all use a cermet*3 to achieve the mutually exclusive requirements of “beautiful thinness” and “durable hardness.” It also helps to keep the watch's beautiful finish and metallic luster. The bezel on the Limited Model (AR5014-04E) is made from a binderless cemented carbide*4 that is hard and resistant to both corrosion and oxidation. As a light-power pioneer, we will continue to break boundaries and explore new possibilities of incorporating light powered technologies to craft timepieces that inspire people everywhere.

US OPEN

Citizen Watch announced that it had come to an agreement with The United States Tennis Association (USTA) to extend its long-standing partnership through 2020. CITIZEN was the first corporate partner to extend its sponsorship through the completion of the strategic transformation of the USTA Billie Jean King National Tennis Center (NTC). The new deal provided CITIZEN with expanded brand visibility throughout the USTA Billie Jean King National Tennis Center grounds and an enhanced presence on US Open digital platforms, while continuing its position as the Exclusive Timekeeper for the tournament. CITIZEN also became the Official Timekeeper of the Emirates Airline US Open Series and now has a presence at all of the U.S.-based Series’ tournaments. In addition to CITIZEN’s presence within the US Open and Emirates Airline US Open Series, the brand has plans to be integrated into the USTA’s future “Home of American Tennis” in the Lake Nona region of Orlando, Florida. CITIZEN has been a sponsor of the US Open for twenty-four years and the new deal will take the relationship beyond the 50th Anniversary of the US Open which will occur in 2018. The 2014/2015 transformation of the USTA Billie Jean King National Tennis Center yielded additional exposure for CITIZEN. In 2015, a CITIZEN clock was presented on the façade of Arthur Ashe Stadium. There was also eight new double-sided clocks throughout the Club and Promenade level of Arthur Ashe Stadium. Additionally, clock towers can be found throughout campus during the two weeks of the U.S. Tennis Open and digital match clocks on the courts.

MILAN DESIGN WEEK 2016

CITIZEN to present “time is TIME,” where main plates create a spectacular space of dazzling light, at MILAN DESIGN WEEK 2016 CITIZEN will participate in MILAN DESIGN WEEK, one of the largest design festivals in the world, to be held in Milan, Italy from April 12 to 17. This will be the company’ s second participation at this event. We are honored to collaborate once again with Tsuyoshi Tane from DGT., who undertook creative direction of the highly acclaimed 2014 exhibit, “LIGHT is TIME.” CITIZEN and Mr. Tane have worked together since 2013, to pursue the fundamental theme of “time” through “watches,” and Mr. Tane continues to challenge the concept of “time” as “space.” This grand-scale “time is TIME” installation invites visitors to ponder the nature of “time.”