Better Starts Now is the simple belief that no matter who you are or what you do, it is always possible to make something better—and now is the time to start doing it.
We believe that better and now are both infinite, and there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it.
1% for the Planet functions as a non-profit organization, encouraging businesses to engage in the protection of the natural environment through their contributions.
Through collaborative efforts, Citizen has pledged to allocate 1% of its annual sales to support various non-profit organizations dedicated to environmental initiatives. This commitment aims to contribute to building a more sustainable future, ensuring that we leave a better world for future generations.
The Leather Working Group (LWG) operates as a non-profit organization led by its members, with a dedicated focus on advancing excellence within the leather industry.
Its primary objectives include making responsible use of leather, minimizing the environmental impact associated with leather production, challenging industry norms, and advocating for sustainability through the utilization of various tools and ESG (Environmental, Social, and Governance) certification.
CITIZEN is a member of 1% for the Planet.